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Supporting the unemployed in entrepreneurship self-assessment

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Assess each module on a scale from 0 to 10. If you do not have an answer or the question is not relevant to your context, please place the cursor on “No answer” to the left side of the scale.

Fostering an inclusive entrepreneurial culture

Increasing awareness about the potential of entrepreneurship as an alternative to dependent employment is the first step to opening up entrepreneurship to all. This module covers promotion methods such as targeted awareness campaigns, education and the use of role models.
Unemployed Quiz Culture
1.1 Entrepreneurship for the unemployed is promoted widely in society.
A high score includes:
  • Entrepreneurship is promoted as a viable activity for the unemployed.
  • A positive image of the entrepreneurial potential among the unemployed is created.
  • The economic impact of entrepreneurship driven by the unemployed is communicated.
  • Success stories, role models and entrepreneurship awards are used to showcase entrepreneurs from a wide variety of backgrounds, including those who had been unemployed.
  • Active labour market measures include business creation support measures for the unemployed.
1.2 Entrepreneurship is promoted to different profiles of the unemployed.
A high score includes:
  • Campaigns, success stories, role models and entrepreneurship awards are used to inspire the unemployed and showcase entrepreneurs from a wide variety of backgrounds, including those who had been unemployed.
  • Messages are tailored for different profiles of the unemployed, for example, graduates and school drop-outs.
  • Appropriate messages are used to inform about the role of risk in entrepreneurship.
  • Appropriate media and online channels are used to reach the unemployed.
1.3 Targeted campaigns promote entrepreneurship by the unemployed to key role models.
A high score includes:
  • Targeted campaigns inform career counsellors, public employment services and unions about the potential of entrepreneurship.
  • A positive image of entrepreneurship by the unemployed is created.
  • Appropriate media and online channels are used to reach key role models for potential entrepreneurs from diverse groups of the unemployed.
1.4 Formal education builds positive attitudes towards entrepreneurship.
A high score includes:
  • Entrepreneurship is presented positively in the mandatory curricula in schooling.
  • Entrepreneurship education covers a wide variety of entrepreneurship activities and models (e.g. part-time entrepreneurship, social entrepreneurship).
  • Teachers receive training on delivering the entrepreneurship curricula.
  • Students are encouraged to consider entrepreneurship as a career path.
1.5 Monitoring and evaluation are used to assess the impact of entrepreneurship promotion activities on the unemployed.
A high score includes:
  • Monitoring and mid-term evaluations are undertaken to ensure that promotional activities are on track to reach their targets and objectives.
  • Promotional activities are adjusted to account for monitoring and mid-term evaluation results.
  • Ex post evaluations are undertaken to measure the impact of entrepreneurship promotion activities aimed at the unemployed, and results are widely reported.
  • Monitoring and evaluation results are widely reported and used to improve awareness campaigns.
Help for this module
Guidance notes:
Active labour market measures
Measures to assist the unemployed and others to participate in the labour market. These measures typically include job brokering (matching vacancies and job seekers), training (to upgrade and adapt the skills of job applicants), and direct job creation (either public-sector employment or subsidisation of private-sector work).
Business counselling
type of business development service that provides professional advice. A common approach is to offer business counselling services as part of integrated support schemes and make business counselling a condition for receiving financial support.
Business development services
These are services that aim to improve the performance of the enterprise by improving its ability to compete and access markets. Support services typically include training, mentoring, coaching, consultancy, marketing assistance, information, technology development and transfer assistance and networking. Both strategic (medium to long-term issues that improve performance) and operational (day-to-day) issues are included.
Business incubators
Facilities designed to support the creation and growth of entrepreneurial companies through an array of business support resources and services, offered both directly in the incubator and through its network of contacts. Incubators vary in the way they deliver their services, in their organisational structure, and in the types of clients they serve. While virtual/online incubators exist, most programmes host start-up companies on their premises for a limited period of time. Successful completion of a business incubation programme increases the likelihood that a start-up company will survive and grow.
A typically short-term relationship aimed at developing the skills of an entrepreneur. It is a collaborative process in which the participants have clearly defined roles. The coach is responsible for developing short-term goals and guiding the coachee towards the goals by providing constructive feedback. The coachee is responsible for generating ideas and options, taking action to achieve the goal, and reporting progress.
Deadweight loss
The extent to which participants would have set up a new business without the subsidy. Since behaviour of these “deadweight participants” is unaffected by the scheme, their participation does not contribute to the economic value generated by the scheme but involves a public outlay. The social cost of this outlay is the sum of the distortionary cost or excess burden of the tax that finances it.
The extent to which subsidised businesses take business from and displace employment in unsubsidised business.
Entrepreneurship skills
A combination of technical skills, business management skills and personal skills required for starting and operating in business and self-employment. For example, they include team building, negotiation, strategy development, financial planning, and marketing.
The objective of evaluation is to measure the relevance, impact, effectiveness and efficiency of a programme or policy action. Evaluations can be qualitative, quantitative or a combination of the two. Successful evaluations are planned during the policy design and indicators are collected throughout the implementation to feed into the evaluation. Evaluation should be designed and implemented in ways that provide useful information to decision-makers, given the political circumstances, programme constraints and available resources. Results of evaluation should be used to improve policy design.
Loan guarantees
Commitment by a third party to cover part of the losses related to a loan default. It can be provided by the government and/or or by a private business association. It is backed up by a fund acting as collateral.
A professional relationship in which an experienced person (the mentor) assists another (the mentee) in developing skills and knowledge that will enhance the less-experienced person’s professional and personal growth. These relationships are typically more long-term than the coaching relationship.
A systematic attempt to provide services beyond conventional limits to reach particular segments of a community. Outreach services can be employed to raise the profile of (more mainstream) services and inform people of the provision. Outreach services can also be used to reach and engage specific groups and those who do not tend to use mainstream services. One approach is to deliver services in locations where people from the target communities already go (e.g. community centres, youth centres, places of worship, shopping centres) rather than establishing an outreach office and attempting to attract people to it.
Role models
An experienced entrepreneur who can inspire others to business start-up or self-employment activities.
Serial entrepreneurs
Entrepreneurs who successively start businesses and sell them while they are young rather than operating a business over its full life cycle.
Social capital
The value of social networks, involving the family, friends, colleagues, and business and personal contacts through which opportunities are received. In entrepreneurship, social capital provides access to knowledge, networks of clients, suppliers and professional support, and can therefore increase an individual’s chances of business success.