POLICY GUIDANCE NOTE EXPANDING NETWORKS FOR ENTREPRENEURS

Different profiles of entrepreneurs will likely operate different types of businesses, and will have different motivations and aspirations. These will all shape the role that entrepreneurship networks have in supporting their business. In supporting the development of entrepreneurship networks for under-represented and disadvantaged groups, it is important to use both physical and online platforms that connect entrepreneurs with various backgrounds with each other and other entrepreneurs.

Entrepreneurial networks are groups of interconnected entrepreneurs, business service providers and various other relevant people who entrepreneurs can access for information and ideas for the operation of their businesses in reciprocal relationships. Networks can help entrepreneurs access financing, find business partners, suppliers, employees and customers, and get ideas for new products, processes, organisational methods and business models. They can also influence an individual’s perception of the desirability and feasibility of entrepreneurship.

People from social groups that are under-represented or disadvantaged in entrepreneurship (e.g. women, youth, seniors, immigrants, people with disabilities, travellers and the unemployed) tend to have weaker entrepreneurial networks because they typically have had fewer opportunities to build professional relationships in educational, workplace and social contexts. They also stand to benefit more from entrepreneurial networks than other entrepreneurs as they may help overcome shortcomings in their entrepreneurship skills and/or own financial and other resources.

To develop inclusive entrepreneurship networks, policy makers should identify:

1. The networks that already exist. An array of close-knit networks may already exist and provide important vehicle to develop and provide support and advice.
2. Gaps in inclusive entrepreneurship networks for different target groups.
3. How existing networks can be further developed, or whether new networks are needed.

Three main types of public policy programmes have been identified in the development of networks for under-represented and disadvantaged groups:

• Building networks within the target group and linking them to the mainstream business community: The objective is three-fold: (1) to expand entrepreneurs’ resources by helping them connect with the local business communities, e.g. suppliers, business partners and customers; (2) to help start-up entrepreneurs to build credibility and trust with customers and other external key agents and institutions; and (3) to provide entrepreneurial role models that help increase perceptions of the desirability and feasibility of business creation as a career choice among the target groups.
• Integrating network creation within delivery of business support: Another approach is to build networks around business support programmes, e.g. training programmes. This approach of building networks in parallel to another support programme can be particularly helpful in supporting network development among hard-to-reach groups that may have distrust of public support.
• Broadening the scope of mainstream entrepreneurship networks: Policy makers can seek to extend the scope of business networks to a more diverse group of entrepreneurs and service providers.

Policy makers should also consider the following factors in designing and implementing initiatives that support development of inclusive entrepreneurship networks:

• The level and types of interaction: Policy makers need to decide how network members interact (e.g. online, face-to-face meetings, conferences), as well as how frequently these interactions should occur. More frequent interactions require a greater commitment from network members.
• Clearly defined objectives: Having a clear objective will help shape the structure and processes of the network. The clarity of purpose will also help improve outreach and awareness-raising activities in the process of building and developing a network.
• The quality of network(s): Creating a large number of networks to support different groups of entrepreneurs may not be the best policy. Poor quality and a large number of networks that crowd each other out may undermine the benefits of entrepreneurship networking initiatives.
• Use of online platforms: Online entrepreneurial networks can provide a low-cost, easy-access support for inclusive entrepreneurship. The success of virtual entrepreneurship networks, however, can depend on the ability of a network facilitator to keep it dynamic so that members remain engaged. Such networks may also be most effective in combination with more traditional, face-to-face interactions.
• Management and ownership of network(s): It is important for policy makers to design networking initiatives so that the management and ownership of the network can eventually be transferred to the members. The long-term success and sustainability of an entrepreneurship network will depend on the level of trust between its members and their commitment, which can be strengthened through mutual engagement in the running of the network.

In addition, policy makers can have a role in supporting entrepreneurship networks that have been created and developed by entrepreneurs and businesses. This includes promotion, referrals from public programmes, and financial support.

Publicly-supported networking initiatives that seek to build connections between entrepreneurs from under-represented and disadvantaged groups with different profiles and mainstream business networks should:

• Partner with organisations that work with entrepreneurs from under-represented and disadvantaged groups to promote networking initiatives.
• Develop partnerships with mainstream entrepreneurship networks and ensure that incentives are in place for entrepreneurs from under-represented and disadvantaged groups to become engaged.
• Educate entrepreneurs from under-represented and disadvantaged groups on the benefits of actively participating in entrepreneurship networks with information brochures and websites.
• Offer training for network managers to help them understand the needs and challenges faced by different profiles of entrepreneur from under-represented and disadvantaged groups.

Entrepreneurship networks can help individual entrepreneurs access a range of resources, including identifying professional business supports. To effectively connect entrepreneurs from under-represented and disadvantaged groups (e.g. women, youth, seniors, immigrants, people with disabilities, traveller groups and the unemployed) with entrepreneurship support organisations through entrepreneurship networks, policy makers need to ensure that partnerships are built with support organisations. To improve the use of networking initiatives for under-represented and disadvantaged groups to professional support services, it is necessary for policy makers to identify relevant support providers, especially those that offer support of relevance to these groups.

Networks and networking alone are unlikely to meet all the needs of all entrepreneurs. Specialist professional support is often needed and cannot be fully replaced by peer interactions. However, entrepreneurship networks can support their members by developing connections with entrepreneurship support organisations that offer specialist advice, training, coaching, mentoring, and other business development services. These connections can sometimes be initiated by the support organisations themselves; existing entrepreneurship networks may be approached to facilitate access to potential service users, e.g. manufacturing firms seeking to grow.

Representatives of established public inclusive entrepreneurship networks can undertake a number of steps to actively build connections with entrepreneurship support organisations. An effective co-operation and partnership will involve, but is not limited to, the following:

·       Identifying the right partners: This should be organisations with a shared vision and with the necessary resources and infrastructure to deliver support. This preparatory stage should also involve clarification of roles and responsibilities of all partners.

·       Getting formal commitment: A formal commitment involves signing of a partnership contract. However, the success of an initiative will also depend on the ability of all parties to develop and maintain trust throughout the project duration.

·       Developing a shared, long-term strategy: A partnership should create a long-term strategy setting out a vision of the outcomes to be achieved at the local, regional or national level, an action plan to identify short-term priorities, a co-ordination mechanism to ensure effective communication, and arrangements for monitoring and reporting progress.

Inclusive entrepreneurship networks that successfully build and establish connections with relevant support organisations should subsequently raise awareness about the range of support services on offer and communicate to their members how the support can be accessed. This could be done be inviting support programme managers to the networking events. These events act as a way of informing about the available supports and build trust between entrepreneurs and programme managers. Moreover, an effective referral system could be developed to further encourage the take up of support services. A referral system is a framework for connecting relevant organisations within a network so that their services, and steps that need to be taken to access those services, are clearly communicated.

In helping entrepreneurs from under-represented and disadvantaged groups connect with entrepreneurship support organisations through entrepreneurship networks, it is important for policy makers to:

·       Seek partners who have experience in delivering entrepreneurship support to entrepreneurs from under-represented and disadvantaged groups, including business incubators and chambers of commerce.

·       Identify partners that have the capacity to offer support that is communicated effectively to different groups.

·       Ensure that the support offered matches the needs of entrepreneurs from under-represented and disadvantaged groups.

To ensure that network members can maximise the benefits of being in the entrepreneurship network, active participation is needed. To ensure that people from under-represented and disadvantaged groups are engaged in entrepreneurship networks, it is important to organise regular opportunities to meet and interact with other entrepreneurs and business development professionals. Networks should be animated in media that reaches the target audience, i.e.  in relevant languages, accessible formats, using online platforms and communications.

To ensure success and long-term sustainability of inclusive entrepreneurship networks, facilitator(s) responsible for organising and actively promoting the network have an important supporting role in the process of creating and developing such networks. Facilitators co-ordinate with a range of stakeholders, including government agencies, entrepreneurs and community leaders from the target groups, business support agencies and chambers of commerce, to ensure that the purpose of the network is clearly communicated and effectively promoted. They must build rapport and trust with the key stakeholders to successfully reach out to the target groups of entrepreneurs, mentors, sponsors and others.

The key actors or facilitators in the creation and development of inclusive entrepreneurship network initiatives are: (1) non-government and private sector organisations; (2) national government schemes and networking programmes; and (3) transnational organisations, such as the European Commission, working in co-operation with national governments. Government agencies can have an important broker role, particularly in the initial stages of building inclusive entrepreneurship networks by, for example, providing contacts to help market events, to organise speakers and to facilitate networking opportunities. Engaging with community organisations and leaders from the target groups can help policy implementers in reaching out to entrepreneurs from under-represented and disadvantaged groups (e.g. women, youth, seniors, immigrants, the unemployed) to effectively promote networking opportunities and to identify potential network facilitators.

The success of a facilitator or intermediary responsible for promoting inclusive entrepreneurship networks can be monitored through information collected regularly from the network members. The key evaluation indicators could include members’ views on the network quality. Assessments of network intermediaries could also be included, gauging effectiveness in terms of transferring and exchanging information, facilitating learning, acting as a linking agent, supporting capacity building, solving problems, identifying collective goals, clarifying expectations, motivating, transferring ownership to members, and ensuring that network members achieve individual as well as collective outcomes.

Entrepreneurship networks and networking initiatives often take the form of a face-to-face interaction. However, increasing opportunities are available for entrepreneurs to communicate and network with others through online platforms and virtual networks facilitated by information and communication technologies, such as the Internet, videoconferencing, webinars and social media. Virtual networks or network communities can facilitate learning and access to resources, e.g. information and advice, by connecting entrepreneurs from diverse geographical locations. Newsletters can be used to maintain regular contact with network members. There is a positive relationship between entrepreneurial orientation and social network usage in SMEs. Moreover, cross-national virtual networks can be particularly important in facilitating SME internationalisation. Depending on circumstances, entrepreneurs may be both enabled and constrained by online platforms in the process of business creation. It is important that policy makers consider platform accessibility, as well as user capabilities, in creating online entrepreneurial networks.

To effectively animate the entrepreneurship networks of under-represented and disadvantaged groups, policy makers should:

·       Ensure that network animators can effectively communicate with under-represented and disadvantaged groups.

Animate the network so that entrepreneurs from under-represented and disadvantaged groups have multiple ways of actively and/or passively participating in network activities, e.g. online events, face-to-face interaction from fixed locations and “on-the-move”  (e.g. pop-up events).

Online platforms allow entrepreneurship networks to have a greater reach than networks that rely on face-to-face interactions. They also offer greater flexibility for how members engage with each other. However, there is a danger that this flexibility will lead to a lower level of commitment to the network and therefore less engagement. To be effective, online networks need strong management and regular outreach to keep members engaged. It is also important to seek more active engagement through occasional face-to-face events.

Increasing opportunities are available for entrepreneurs to communicate and network with others through online platforms and virtual networks facilitated by information and communication technologies, such as the Internet and social media. Virtual networks or network communities can facilitate learning and access to resources, such as information and advice, by connecting entrepreneurs from diverse geographical locations and those that are transient. There is a positive relationship between entrepreneurial orientation and social network usage in SMEs. Moreover, cross-national virtual networks can be particularly important in facilitating SME internationalisation. Depending on circumstances, entrepreneurs may be both enabled and constrained by online platforms in the process of business creation. It is important that policy makers consider platform accessibility, as well as user capabilities, in creating online entrepreneurial networks.

Online platforms and virtual networks have significantly changed the way entrepreneurs and businesses communicate and build relationships by compressing time and space, and removing the distance barriers and cost of interaction. Communication through virtual networks can create trust and mutual reciprocity as well as reducing the digital divide among under-represented and disadvantaged groups of entrepreneurs (e.g. women, youth, seniors, immigrants, people with disabilities, traveller groups and the unemployed). However, online information and communication platforms can also constrain access to entrepreneurship networks where individual entrepreneurs lack computer literacy skills or where such platforms are inaccessible to those with language difficulties or sight impairments. Moreover, the differences in entrepreneurs’ computer literacy skills often vary by socio-economic background.

Online (virtual) entrepreneurship networks, facilitated through information and communication technologies, can involve setting up of web pages, email, social media and web chat tools, such as Skype. There are two main policy options for promoting inclusive entrepreneurship through virtual networks:

·       Policy makers can promote online entrepreneurship networks by, for example, developing virtual communities that connect experienced entrepreneurs from the target groups with novice entrepreneurs from similar backgrounds. This can, for example, involve online matching based on entrepreneurs’ needs and profiles completed upon registration, and the use of video-conferencing to promote interactions and exchanges. Virtual networking events, webinars can also be used. The approach can also complement other types of networking initiatives based on face-to-face contacts in seminars, mentoring and training programmes. To create such online networks, policy makers must design an appropriate online platform, direct members to the platform, and animate core network activities to keep the network alive and thriving.

·       Policy makers can increase entrepreneurs’ capacities and motivations for engaging in online networking. Policy actions can focus, for example, on facilitating access to adapted online networking tools and developing basic skills for using them, through training initiatives. Online networking services promoted to entrepreneurs through publicly-funded schemes can be inaccessible to some social target groups. Capacity-building efforts should, therefore, help improve participation of entrepreneurs from under-represented and disadvantaged groups in online networking. Virtual networks, however, should not be the sole form of networking support but rather a complementary service, to traditional face-to-face network initiatives, that may be crucial for people who are less likely to operate online.

A number of indicators specific to online social networking can be looked at to measure success of virtual inclusive entrepreneurship networks. These can be grouped into four areas:

1.       Design of an online platform, including accessibility to all users (including the visually impaired), mobile compatibility, easy-read content, effective navigation, and usability features such blogging, live chat sessions, instant messaging, mail, video or photo sharing, commenting on or editing content uploaded by others;

2.       Attractiveness of the online platform, including the level of membership from the target group(s), number of website visits and downloads;

3.       Animation of core network activities, including members’ frequency of using the platform, the level of engagement with other members, the extent of using platform tools and applications; and

4.       Development of users’ capacities, for example, learning from more experienced entrepreneurs or expansion of the business network diversity.

Virtual entrepreneurship networks may not be equally accessible to all. Some groups of people may be constrained from participating in online networking if they lack the necessary computer literacy skills, or resources to access digital technologies. Additionally, poorly designed tools and applications may restrict access to online networks.

To maximise the benefits of online platforms of entrepreneurship networks for under-represented and disadvantaged groups, policy makers should:

·       Promote online entrepreneurship networks through online channels and platforms, including social media, and organisations that work with and support under-represented and disadvantaged communities.

·       Ensure that entrepreneurs from under-represented and disadvantaged groups have the digital skills needs to participate in online entrepreneurship networks.

·       Ensure that entrepreneurs from under-represented and disadvantaged groups can easily access internet, e.g.  at educational institutions, chambers of commerce, libraries, public employment centres.

Complement online engagement with face-to-face events and networking opportunities. Considering making online events accessible with more traditional equipment (e.g. making webinars accessible by phone).

Monitoring and evaluation are important tools for understanding the impact and effectiveness of inclusive entrepreneurship networks. When assessing entrepreneurship networks for under-represented and disadvantaged groups, it is important to evaluate the impact on their businesses, as well as estimating the impact on stimulating new entrepreneurship activities. Evaluation results should be used to adjust entrepreneurship networks to reflect the needs and uses of members.

The process of designing and implementing inclusive entrepreneurship networks should include monitoring and evaluation to measure progress against the objectives and targets. Policy makers should want to understand what works, what does not work, and to ensure that lessons can be learned and shared with others.

Basic monitoring is done with key performance indicators (KPIs) by programme or project managers. KPIs measure progress of a policy or project against the objectives and targets. Indicators can be grouped into three main types:

1. Impact (i.e. changes in the problem or other outcomes of concern);
2. Cost-effectiveness (i.e. costs for a given level of impact); and
3. Net Benefits (i.e. all beneficial impacts minus all costly impacts).

Mid-term and ex-post evaluations can help identify the ways in which the policy can be improved or developed to increase its impact. These evaluations are typically undertaken by external experts to ensure independence and objectivity. Such evaluations should be built into the policy design process from the outset. Furthermore, the lessons learned from evaluations should be available and accessible to other policy makers in order to share good practice.

Effective policy evaluation should include several features. It should be systematic and analytical, focused on actual effects and provide judgement of the level of success. Moreover, they should aim to improve decision making, help resource allocation, enhance accountability, and bring about organisational learning. Six principles for evaluation practice can be highlighted:

1. Evaluation should lead to policy change;
2. Evaluation should be part of the policy debate;
3. Evaluators should be “in at the start”;
4. Evaluation techniques should always use the most appropriate methodology;
5. Evaluation should apply to all policies and programmes; and
6. International comparisons should be made where necessary.

The process of policy evaluation may vary, depending on the circumstances. Some government departments and organisations have a dedicated unit with responsibility for evaluating policies, while others may commission evaluations in-house or from outside organisations, as required. Although best practice principles exist, the context of the policy and the target audience requires particular attention against these broader best practice guidelines. 

To monitor and measure success of the initiatives that support the creation and development of inclusive entrepreneurship networks, policy makers can look at several indicators, including the level of membership from the target group(s) and the long-term network sustainability accomplished through engagement and commitment of its members. Additionally, a number of outcome-focused indicators can help measure success of an entrepreneurial network:

1. There is a change in attitude by business owners towards networking activity;
2. Firms involved in the networks are relatively successful, for example, in terms of increased sales, profitability, and export activity;
3. Networking activities have a positive impact on the local economy in terms of increased employment, sales and profits.

When evaluating the impact and effectiveness of the entrepreneurship networks of under-represented and disadvantaged groups, it is important for policy makers to:

• Assess the impact of the network on business performance.
• Estimate the impact of networking initiatives in stimulating new entrepreneurship activities by people from different under-represented and disadvantaged groups.
• Consider other network benefits, including increasing employability and building community.
• Adjust networking activities to reflect the demands and uses of entrepreneurs from under-represented and disadvantaged groups.
• Collect disaggregated data on the use and impacts of networking initiatives by gender, age, and other personal characteristics.